Leading data technology specialist Fusionex released its revolutionary platform called SME FORYOU, during the International Retail and Franchise (MIRF) 2018 Exhibition at the Kuala Lumpur Convention Centre (KLCC). Designed for small and medium enterprises (SMEs) in the region, the user-friendly platform is aimed at encouraging SMEs to adopt Big Data Analytics (BDA) and kick-starting their e-commerce plans, to enable them to promote their brands and products to the local and international market.
SME FORYOU will help SMEs to fast-track overall sales, acquire new customers while increasing the rate of repeat transactions. The platform connects businesses online by exposing them across local and international marketplaces, granting them access to a ready database of more than 8 million customers.
The SME FORYOU platform received positive feedback at the MIRF event. Via the platform, SMEs can expand their market across more than 8 million captive audiences, focus on their brand and engage with customers anytime, anywhere, and anyhow. Even some of the established major companies have adopted Fusionex’s FORYOU platform including banks, insurances companies and chain outlets, alongside a host of other SMEs that operate convenience stores, restaurants, travel agents, optical stores and many more.
Fusionex Founder and Group CEO Dato’ Seri Ivan Teh commented, “Fusionex has helped a multitude of companies embrace Analytics and Big Data, working with them in their digital transformation journey towards becoming an effective data driven organization. One of our missions is to see SMEs in this region grow and scale. This is possible by harnessing the power of Big Data.”
He continued by stating that, “We want to do our part in enabling SMEs to grow beyond national borders. The Fusionex powered SME FORYOU platform comes equipped with a host of features and benefits for its users, but a key focus is to help prioritize SMEs’ needs to be quickly and effectively equipped with e-commerce capabilities and borderless trading.”
Fusionex Founder & Group CEO Dato’ Seri Ivan Teh, together with Malaysia’s Domestic Trade & Consumer Affairs Minister Dato’ Saifuddin Nasution Ismail, alongside a number of distinguished guests and the media witnessed the launch of SME FORYOU at the MIRF Exhibition 2018.
Another highlight for the event was a donation being made to the Malaysian Red Crescent Society (MRCS) for the Penang flood relief efforts. Through a charity drive made up of several events, PIKOM raised RM20,000, where the amount was matched by Fusionex with an additional RM20,000, making it a total of RM40,000 donated to MRCS.